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  • Writer's pictureVincenzo Belpiede

2 great PDFs on the art of negotiation and on Pricing Strategy by Barrett O'Neill feat. Steve Jobs

Updated: Sep 9, 2022

Barrett at brightlinesocial.com has been publishing some amazing PDFs presentations with a very nice Twitter UI on Linkedin.


I asked him permission to share his decks here so here you go:


The first is on the art of negotiation and on how Steve Jobs and Jeff Bezos have mastered the art of negotiation.


Here's what happens when they're put in the same room...




and the second one on the price anchoring strategy by Steve Jobs:



As I wrote a little book on SaaS pricing plans I feel like reading this over and over again to figure how to implement this strategy.

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